Ans :- Advertising is a marketing communication that em- ploys an openly sponsored, non-personal message to promote or sell a product, service or idea.

465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non- personal, i.e., not directed to a particular individual. 661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: 

advert or ad for short.

Commercial ads often seek to generate increased consumption of their products or services through "brand- ing", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct- response advertising. Non-commercial entities that adver- tise more than consumer products or services include po- litical parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use or free modes of persuasion, such as a public service announce- ment. 

Advertising may also help to reassure employees shareholders that a company is viable or successful.

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock paint- ing for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paint- ings that date back to 4000 BC.

Advertising may be categorized in a variety of ways, 



cluding by style, target audience, geographic scope, medi- m, or purpose. 9-15 For example, in print advertising, clas- sification by style can include display advertising (ads with design elements sold by size) vs. classified advertising (ads without design elements sold by the word or line). Advertis- ing may be local, national or global. An ad campaign may be directed toward consumers or to businesses. The purpose of an ad may be to raise awareness (brand advertising), or to elicit an immediate sale (direct response advertising). The term above the line (ATL) is used for advertising involving mass media; more targeted forms of advertising and promo- tion are referred to as below the line (BTL). The two terms date back to 1954 when Procter & Gamble began paying their advertising agencies differently from other promotional agencies. In the 2010s, as advertising technology developed, a new term, through the line (TTL) began to come into use, referring to integrated advertising campaigns. Advertising is at the front of delivering the proper

message to customers and prospective customers. 

The pose pur- of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, dem- onstrate new uses for established products, announce new products and programs, reinforce the salespeople's individ- ual messages, draw customers to the business, and to hold existing customers.